Ellie Goulding has been named as a co-owner of British hard seltzer brand SERVED, and will promote the new drinks range in raspberry and lime flavours, and raise awareness of the brand's 'vision to help reduce food waste, minimise their impact on the environment and help save critically endangered species around the world'.

The Brightest Blue hitmaker commented 'I’ve always enjoyed a social drink with friends, but I also lead a busy lifestyle and I am passionate about my health, fitness, and the environment. I immediately fell in love with the brand - not only because it’s the best hard seltzer I’ve tasted by quite some margin, but also because this is a brand driven by care and respect for the natural world at this crucial point'.